There are two types of information which may be collected when you visit our web site, information that you knowingly provide us (called personally identifiable information), and information that is obtained from your visit but is not directly associated with you (called non-personally identifiable information).
Personally Identifiable Information

Personally identifiable information may include information that you provide to us by requesting information or when you purchase products online. This may include your name, address (including billing and shipping addresses), telephone number, e-mail address, organization, city, state and zip code, and whether you are purchasing for personal or business use.

We may use this information to process and ship orders, to contact you about the status of your order, to contact you with answers to your questions, or to provide information about new and exciting products, services, promotions and corporate-related information. We may use mailings, telephone calls and e-mail to contact you.

For those customers who purchase products from us online, additional personally identifiable information will be collected such as credit card information. This information is collected in order to process your order.

For those customers who contact us via email, we may use the email address you provided to email you special offers.

We are committed to the protection of the privacy of our customers and visitors. While in the checkout section of our online store, we make use of up to 256 bit encryption via digital IDs provided and certified by GeoTrust.

These IDs enable our commerce site to conduct authenticated, strongly encrypted online commerce. Customers can submit credit card numbers or other personal information to our site with the assurance that they are doing business with us (not an impostor's "spoof" of our site) and that the information which they are sending to us cannot be intercepted or decrypted by anyone else.
Non-personally Identifiable Information

Non-personally identifiable information is collected without any direct association with you specifically. In the normal course of using our web site, we may collect information about your habits and usage of our site.

Our web site may contain technologies known as action tags, web beacons or 1x1 pixel gifs. These employ a common internet technique used to compile aggregated statistics about the effectiveness of our advertising campaigns, common navigation paths within the sites, types of browsers and platforms that access the sites and the average connection speeds used to connect to the sites. This information is used to enhance the online experience of our customers. These technologies do not use or collect personally identifiable information, such as names or addresses, and do not link online actions to an identifiable person.

An IP address is a number that is assigned to your computer when you are using the Internet. Web servers automatically identify your computer by its IP address. GreatWhiteTeeth.com collects IP addresses for the purposes of system administration, to report aggregated information and to audit the use of our site. If we are required to do so by law, for example, in response to a court order or subpoena, we will provide these IP addresses to the proper authorities.